August and September 2026 - Deeper Coaching Loops for Anna

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Dear Edventures community,

This update covers both August and September, as time has really flown by and I wasn’t able to set aside time for the August update. However, progress has been decent. We’ve made small progress with regards to clients and securing pilots, but big improvements in refining Anna’s coaching experience, driven by valuable feedback from our mentors and experts, as part of the resources available to us through our participation in the Supercharger Ventures programme. As part of this programme, we’ve also made significant progress on our investor-facing materials, including a new tiered access system for our data room.

If you’re just getting to know us, here’s a recap

Whether it’s your first or hundredth newsletter, I’m happy you’re here and following our journey toward becoming the global leader in entrepreneurship support, democratising entrepreneurship education and learning for all. You’re receiving this because we’ve been in touch for the past weeks, months, or maybe years, and because your interest, skills, experience and professional focus aligns with our mission and values.

Quick recap for newcomers: Edventures is a Sweden-based edtech and future-of-work startup with a fully remote team. We build conversational AI to provide first-time entrepreneurs personalised coaching and learning for their idea, needs, and challenges, and we also support the organisations, coaches, and educators who help aspiring entrepreneurs.

Read on to discover this month’s latest updates and milestones. If you’re in a rush, below are the highlights you need to know about from this month.

TL;DR

• Reworked Anna’s coaching experience to deepen reflection and feedback loops.
• Launched live streaming and a dedicated reasoning pane in the Alpha app.
• Made some advancements with major potential client and partner.
• Split the investor pitch deck into Teaser and Review surfaces.
• Introduced a tiered access system and founder insights for the data room.
• Updated our sales and outreach infrastructure with a new commercial taxonomy.

🌍 Community

At the end of August, I attended the JA Europe Alumni conference in Tirana, Albania, connecting with a high-energy group of young professionals and future decision-makers. As an alumni myself, it’s always very rewarding to meet with fellow founders from other parts of Europe, as well as to connect with young professionals and other very ambitious and creative people. The alumni network of JA has always been a good source of inspiration and energy for me, as the role of a founder can be quite lonely sometimes (even with a co-founder). Because of the conference, and the work running in parallel both before and after, is also the reason why this update covers two months in one go.

During September, we’ve made positive but small progress during our talks with one of the major potential partners and clients we’re in touch with. The intent is to sign an LOI shortly, and to hash out the specifics for a pilot. Included in this is also talks about a joint application for the next Eureka Innowwide call.

Additionally, we have been refining our sales outreach infrastructure to get better qualified leads and a stronger pipeline. This includes a new commercial taxonomy for more accurate lead classification and a streamlined CRM stage to manage our communication queues more effectively. We also updated our website’s team section to better reflect our current narrative and team structure, as well as improved our internal content generation and drafting pipeline.

⚙️ Product Evolution

We have made major strides in refining Anna’s coaching experience, driven by valuable feedback from our mentors and experts. We have reworked the user journey to better define success states and deepened our design around reflection and feedback loops, ensuring Anna can better apply founder insights to her coaching. We are currently working on a revamped UX that includes new features like progress tracking, follow-ups, and iterative coaching loops, and will be launching these features gradually over the coming weeks.

Something we have already launched is live streaming of the chat, a dedicated reasoning pane to show Anna’s “thinking” process, and specialist modes for Sales, Marketing, People, Product, Legal, and Finance. We also added project goal tracking, a new completion flow for action plans, and a unified modal system for a more consistent UI across the platform.

💰 Funding activities

W’re currently in the middle of the Supercharger Ventures Cohort X3, where we have found the mentor and expert connections to be a valuable contribution to our product strategy and success definitions. Another contribution is improving on our investor-facing materials and split our pitch deck into two distinct surfaces: a high-level Teaser for first meetings and a denser Review deck for follow-up diligence. We also introduced a tiered access system for our data room.

Fundraising activities have intentionally not been a top priority of late as we’re focusing more on securing initial pilots to better prove our concept and secure stronger traction. However, in Tirana I met with the person in charge for setting up and launching the venture fund for JA Europe, to follow up on our previous conversations and learning more about the progress they’ve made to launch the fund.

💜 Team News

No changes to the team, we keep calm and carry on.

👀 What’s in the Pipeline for Next Month?

• Securing an LOI and pilot with one of our major potential partners and clients.
• Continue the rollout of our new product features.
• Demo day for Supercharger Ventures Cohort X3 on 9th of October.
• Continue development on the research tool to deepen founder ideation support.
• Refine interaction models and architecture for our recently-introduced specific, topic-based modes.
• Preparatory work ahead of another stint of training and fine-tuning our own LLM.

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Thanks, as always, for your continued support, and I look forward to sharing more updates with you next month.

Stay foolish, stay ambitious!

Alexander and the Edventures team